Hailuo AI

Hailuo AI (海螺视频) is an AI-powered creative platform developed by MiniMax, a Chinese artificial intelligence company. It operates in the generative AI video category, competing with tools like Runway and Kling by transforming text prompts and static images into short motion videos. The platform markets itself as a way to turn any idea into a "visual blockbuster," offering a web-based interface where users can generate clips without traditional filming equipment.

The ecosystem spans three main pillars: video generation, image generation, and "Hailuo Agent." Its video engine, branded under models like Hailuo 2.3 and Seedance 2.0, supports text-to-video and image-to-video workflows with camera movement controls. A notable positioning element is its outreach to professional storytellers through partnerships with the Shanghai International Film Festival and the Cannes World AI Film Festival (WAIFF), suggesting ambitions beyond casual social media content into cinematic production assistance.

Hailuo AI also provides a library of templated experiences—ranging from holiday greetings and pet animations to style transfers and ASMR clips—where users upload photos and receive stylized videos. For more advanced users, the "Light & Shadow Studio" (光影工作室) module offers a digital production system designed to meet professional-grade requirements. While the platform is primarily marketed in Chinese, its feature set and festival partnerships indicate global creative aspirations.

Users interact with Hailuo AI through a browser-based interface. The primary workflow begins with selecting a creation type: video, image, or agent. For video generation, the user lands on a prompt interface where they can type a scene description in natural language—such as "a child flying a kite in a park, golden sunlight, camera moves up"—and adjust production parameters including model version, resolution, and duration.

The platform supports first-frame and last-frame uploads, allowing creators to anchor the video's opening and closing visuals. This is particularly useful for maintaining character consistency or executing specific visual transitions. The interface shows a 768p resolution option and a default 6-second duration, though these may vary by model or user tier. After setting parameters, the user initiates generation and waits for the server-side rendering.

Beyond manual prompting, Hailuo AI offers templated workflows accessible through its tools page. These include specialized generators for e-commerce ads, romantic clips, pet videos, and seasonal content like Christmas or Halloween themes. In these modes, the user typically uploads one or more photos, and the system applies preset motions and effects without requiring detailed prompt engineering. Generated assets can then be downloaded or shared. The platform operates on a credit or pay-per-second model, with new accounts receiving an initial free credit balance to test the system before purchasing an annual card or pay-as-you-go credits.